Law firms face a paradox: AI dramatically increases productivity, yet the billable hour remains dominant. Those ahead of the curb, though, are discovering that AI's true value isn't just efficiency—it's the catalyst for reimagining how legal services are delivered, priced, and differentiated. This session explores how forward-thinking firms are using AI to deliver higher quality services, but also preserve existing revenue streams while unlocking new ones. Hear from firm leaders on developing practice-specific methodologies, expanding into previously untouchable service areas, and creating the "firm way" that distinguishes them from competitors. We'll examine how AI investments are driving business process reengineering and enabling new forms of competitive advantage. Discussion topics will focus on: 

• Transforming productivity gains into enhanced service quality and client value 
• Developing AI-enhanced practice methodologies as competitive differentiators 
• Strategic decisions around expanding service portfolios with AI capabilities 
• Funding and scaling AI initiatives while maintaining profitability